The Danish Product Standard, usually just called "DANISH", and the organisation behind it is known as a supplier of premium quality products, for its customer service and innovation, and for an honest and responsible work ethos. It is these values, that represents the core of the concept "DANISH".

The DANISH-Standard is the farmer's quality stamp, which indicates that the Danish legislation and the industry's own requirements are met. The concept gives the Danish pig producers an edge and enables them to stand out in a huge global marketplace.

The concept DANISH

We set the standard for pork and bacon products in the world of know-how and dedication, we are able to continuously reassess ourselves and optimise our entire production process. And by developing and applying innovative technology, we set even higher standards of safety, quality and taste, and remain committed to our corporate responsibilities, while maintaining the position of a competitive supplier to our many markets.

The Danish Standard concept was developed form careful analysis, with significant input from our partners, customers and consumers around the world. It defines who we are and lays out our direction for the future.